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We've Moved!
Click the Scribble Creative Group link below to visit our new identity and website.
Scribble Graphics Advertising Agency – Creating a Foundation for Success for NH & MA Business
As an advertising agency serving the local NH and MA business markets and beyond, Scribble Graphics brings a combined experience of over 20 years to your company's marketing needs. This experience has taught us that if you want to reach the top, you have to start at the bottom.
Proven Strategies Implemented from the Ground Up
In working with us, your company will benefit from research-based marketing development. It is Scribble Graphics' practice to research your company in-depth and obtain target market information and/or feedback before the creative process begins. Experience has proven that marketing campaigns developed from the ground up in this way have a much higher success rate.
Laying the Foundation
We understand that not every company has the appropriate systems in place to collect consumer input, perceptions, demographics, and buying habits. For those companies lacking target market information and competitor positioning, we offer many creative solutions that will create a solid basis for future marketing efforts.
Build for Success
Obtaining market information and using it to your advantage is priceless to the success of your business. It's like being able to see into the future. If you know what your markets are looking for, how they will respond to advertising, where they are most affected by advertising, and how your competition is positioning themselves, then you will have the tools you need to create a great advertising campaign.
The steps below will show you how we approach an advertising project and will help you be more prepared as you work on your advertising project with us.
Eight Steps for a Successful Ad
Objective - Don't step blindly into your advertising campaign. A clear and precise objective will provide structure and focus for successful advertising. Without an objective your advertising becomes nothing more than a crap shoot.
Your objective needs to be more focused than just exposing your product to your target market. That would be a fine objective if you had no competitors. Instead, make your objective to show your target market why your product is superior and why they should buy it from you. Get the picture? You can bet your competition is doing some marketing of their own. Consider this scenario: your target market receives two brochures in the mail on the same day. One for your company and one from your competitor. How are you going to get this consumer to buy your product? We'll help you answer that question.
Target Market - Now that you have your objective clearly defined, who are you going to market this ad to?
Know your target market. Don't create a mailing list of 60 - 75 year old senior citizens if you're selling candy apples! The more focused your mailing list is the more successful your advertising will be.
Format - How are you going to deliver your message to your target market?
Determining format will depend on your budget and target market. Are you targeting kids with a "Say No to Drugs" ad? Then don't spend thousands of dollars on large ads in local newspapers. How many kids do you know read the paper? A better way to deliver your message would be to use posters that could be hung up in schools. Know your market!
Creative Concept - The creative concept is the underlining idea that grabs your audience and pulls them into your ad.
The creative concept is the delivery system for your message. The concept captivates the audience and pulls them in and then delivers the message. We'll help you develop a strong concept that's customized for your target market.
 Imagery - Although it's not imperative that your ad have imagery, consider these statistics: 70% of viewers see the imagery within an ad; 30% read the headline; 15% read the sub head and 5% read the copy. It goes without saying that you get 50% more of your market with imagery than without it.
Headline - If you can emotionally connect with your target audience through your ad, you can consider your ad an immediate success. The headline is the trigger that makes the connection between the visual concept and your audience.
You can bet if your audience emotionally connects with your ad they are going to express their views to someone by word of mouth – the most powerful form of advertising.
Copy - If you have something to say in your ad, say it. Be clear, concise and truthful. Don't ramble on about nonsense. Remember, only 5% of copy is read by readers. The more copy you have, the more intimidating it becomes.
Be truthful. If readers think they are being lead astray, you've created mistrust in your ad and company.
Sub Head - Consider sub-heads as your third best opportunity to get your message to your audience. 15% of readers read the sub-head so use them as a source to get your secondary message to the reader.
This wraps up our advertising information and how we approach creating successful advertising for our clients. Please contact us with any questions you may have. We look forward to working with you.
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