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NH Graphic Design
Client
First Amherst Financial
Group – Amherst,
New Hampshire –
Marketing Piece
Company
– The First Amherst
Financial Group is a specialized
mortgage banking and financial
services company with
headquarters in Amherst,
New Hampshire and a satellite
office in Denver, Colorado.
They have been in the
business of purchasing
small to mid-size distressed
loans and problem assets
from financial institutions
since 1993.
Project
– First Amherst
asked Scribble Graphics
to create a marketing
piece to introduce their
company to other financial
institutions. Our
client had a lot to say
so the designers at Scribble
Graphics needed to present
that information in a
compact, easily-digestible
way. Also, in an
arena where millions of
dollars change hands every
day, we knew that whatever
design was decided upon,
it had to stand out and
catch the eye of the busy
bank executive who only
had a few seconds to spare.
Result
– Because of the
wealth of information
our client wanted to present,
a pocket folder seemed
to be the best solution.
A regular folder wasn't
enough to accommodate
everything so we designed
a 3-panel solution.
The right-most panel was
designed as a folder to
hold more information
in the form of step sheets.
Step sheets are a design
challenge in that measurements
must be exact. If
not, mistakes are very
obvious. To catch
and keep the attention
of the busy executive,
professionally taken photos
were used throughout the
piece and First Amhert's
logo was incorporated
into the design.
In the
end, our experienced designers
and printers created a
successful piece that
wowed the client and their
recipients. |
