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NH Graphic Design Client
Mindreef - Hollis, New Hampshire - Advertising
Company - Mindreef is a Hollis, New Hampshire-based software development company that has developed the first Web Services Diagnostics System, among others.
Web Services Diagnostics is an emerging category of software that addresses the challenges of isolating and solving problems in applications built with Web services throughout the development, testing and management process.
With over 3,000 copies now in use, SOAPscope is gaining broad adoption as an easy-to-use, platform-independent tool.
Project - Scott Gagnon, head of marketing at Mindreef, contact us to see if we could develop a campaign to help sell their software, SOAPscope.
Our job was to visually portray to Mindreef's target market what SOAPscope does. This software allows web programmers to see problems in their code, which before SOAPscope, was not easily done. Marketing such a technical product in an appealing, concise manner was indeed a challenge.
Results - Scribble Graphics developed the slogan "See Your SOAP," which was accompanied by a harried-looking programmer with SOAP code reflected in his glasses. The combination of the slogan and the visual image, conveyed the strong message Mindreef wanted to send - "With SOAPscope, you can see your SOAP!"
The result of the final ad which was published in Web Services Journal and XML Journal generated numerous trial downloads and software purchases from Mindreef's website. To date, they have sold over 3,000 copies of their software to which they give much credit to Scribble Graphics. |
