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NH Graphic Design
Client
New Means Financial Planning
– Nashua, New Hampshire
– Brochure Design
Company
– New Means is a
fee-only financial planning
firm dedicated to providing
financial planning and
investment advice on an
hourly, as-needed basis
to clients in southern
New Hampshire and northern
Massachusetts. Sherill
St. Germain, the founder
and principal of New Means,
started the company after
she learned about the
benefits to her clients
of fee-only services.
Some of the services offered
include comprehensive
financial planning, goal
specific planning, and
financial checkups to
name a few.
Project
– Sherrill was in
need of a brochure (or
some other type of similar
collateral) for the numerous
seminars she gave and
attended. Given
the amount of information
she had to present and
how this piece was to
be used, designers at
Scribble Graphics decided
that a letterfold brochure
would be the most suitable
format.
This
brochure was to become
part of an already existing
brand that included her
business cards and web
site. The obvious
challenge on this project
was to match the fonts
and colors to her business
card, which was designed
by another company.
The color match was crucial
because there was a good
chance that both the business
cards and brochures would
be handed out at the same
time.
Result
– The brochure was
designed using high resolution
versions of the same graphics
on her web site.
This ensured that her
clients would know right
away that they were dealing
with the same person.
A printer and paper were
carefully chosen and the
brochure was a complete
success. The end
result was a very satisfied
client. |
