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Illustration
Having your products illustrated gives you great flexibility in developing marketing materials for your company. Imagine the flexibility of having a file you can expand to any size you need.
Our clients benefit from having the flexibility of using one file for either a small image in a catalogue or making a large image for a trade show booth.
The benefits don't stop there. Do you have products with high reflective properties such as plastic or glass? These types of products are very difficult to photograph and usually produce less than perfect results.
Click on the plastic bag illustration to the right, below the self-inking stamp. Believe it or not, this is an illustration. It is an example of a plastic bag illustration we did for our client PAK 2000. PAK 2000 makes tamper-proof plastic bags for the bank and retail industry. Before coming to us they were forced to spend thousands on photo shoots that produced mediocre images. They were also frustrated at having to pay thousands of dollars more every time their bags changed in appearance.
Our illustrations are not only realistic, they're flexible. Making changes or scaling the images up or down is much easier and more cost-effective than with photography
Resolution - Resolution, measured in dots per inch (DPI) or pixels per inch (PPI), refers to how many pixels there are per inch for a given file. The standard for the web is 72 ppi. When you're printing a file, the standard is 200 - 300 dpi. A higher dpi is preferred for print as 300 dpi will give you the highest clarity for your image. You can have a higher resolution than 300 but in most cases it's considered overkill.
When using photography in your print pieces, resolution is the limiting factor that determines how sharp your picture will be at a certain size.
The following examples show how an image will lose clarity when it is enlarged. The first image is 50 pixels wide at 72 ppi (pixels per inch). The second picture is the same picture resized to 150 pixels at the same resolution of 72 pixels per inch.
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Original Image
Image size: 50 pixels
Resolution: 72 pixels per inch |
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Original Image Resized
Image size: 150 pixels
Resolution: 72 pixels per inch |
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Notice the loss in clarity? This happens because the image still only has 72 pixels of information per inch. Once you increase the image area, you are asking those 72 pixels to cover that larger area. Pixels are spread further apart causing a blurry look.
If you are interested in having your products or demonstrations illustrated, give us a call or send us an email. We'd be happy to discuss your project with you to see how we can help your company be more effective.
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