Web sites are now an essential tool for successfully marketing a business. With technology continually changing it is now more important than ever to build a quality web site that can work to grow your business, act as a marketing vehicle, and attract a targeted audience to buy your product or hire you for your services.
Web sites have become more advanced in nature, implementing dynamic complex layouts, containing robust content and even incorporating multimedia like music and video. A business that can stay ahead of the technology curve will have an advantage in reaching customers through new media. Hiring a web design company who understands how consumers search, what technology they use and how they move throughout a web site is crucial.
A business web site should serve many different purposes, though the main purposes revolve around web marketing. As an example, the most successful business web sites are built to promote their business while catering to their target market. A web site needs to be more about offering something to the targeted consumer that is high value than about pushing sales. A well written and designed web site that offers quality content, valuable information, or good products/services can be a valuable resource.
Web marketing campaigns are usually achieved through introducing dynamic advertising and other attractive elements to retain both web visitors and customers. Alongside these factors, a business web site should include information pertaining to the operations of the business, in addition to an online store if you sell products and/or services.
You may want to include a web page explaining the purpose of your company including the number of employees, how long you have been in business, and your mission statement. Many business web sites push their product and service on their website but forget to include the basics of their business. Consumer confidence is still an important factor in making a sale. These following pages in particular are often overlooked:
- About Us and/or Company History. These pages include information about your business, its market, history and/or employee information. This page offers the chance to establish your business as an industry leader mentioning your top clients and key personnel.
- Contact Information. It generally includes the contact information and other directions to find your business offline. Some web sites even include maps for users to generate directions to find the physical location of your business. A major key to this is including your phone number at the top of the page and the footer for visitors to easily access.
- Help Center. This web site section generally host pages with information to help user navigate your site and/or use its features, particularly if you have products and/or services available for purchase. Live help centers in the form of a web chat offer consumers real-time interaction with a business for easy problem solving.
Although some people think it's not necessary to include most of these web pages, it is important that businesses spend time building a site to help foster consumer confidence and an environment that builds comfort for a visitor.